The blood donor recruitment programme of the RCSS has a long history.  It had been one of the core programmes of the RCSS since its inception in 1989 alongside first aid.  Eligible blood donors are recruited as part of the RCCSS voluntary based programme, recruitment drives and workplace mobilisation campaigns.  The RCSS recognizes the importance of an uninterrupted and safe blood supply from voluntary non-remunerated blood donors, a commitment strongly supported by the International Federation of Red Cross Red Crescent in collaboration with the World Health Organisation.

The RCSS has a well developed Blood Donor Recruitment Programme and currently has a total of 20 Blood Donor Recruitment Officers trained in blood donor education, recruitment and retention.  

The RCSS works alongside its main partner The Blood Transfusion Unit (BTU) of the Ministry of Health. Estimated blood transfusion needs are calculated at 3% of the population which is about 2,400 units per year. The BTU relies heavily on family replacement donations, which is 80% of total donations.  Only 20% of donated blood is from voluntary donors.  The BTU is currently staffed with one medical doctor, one senior nurse, one nurse and one nursing assistant and has no independent laboratory and blood screening facilities.  All blood screenings are done by clinical laboratory staff.  
In 2014 the RCSS has reviewed its blood donor recruitment programme and has set new objectives and strategies to help achieve 100% voluntary, non-remunerated blood donation by 2020
    
SPECIFIC OBJECTIVES
a.    To improve the existing partnership between the RCSS and the Ministry of Health
b.    To strongly advocate for a functioning national blood policy for securing safe blood supplies
c.    To promote 100% voluntary blood donation in ensuring a safe and sustainable blood supply at all times
d.    To establish a unified blood donation service for effective co-ordination of blood donor promotion and recruitment activities
e.    To establish standards in managing blood donor motivation and recruitment through voluntary non remunerated blood donation
f.    To secure long term financing for blood donor recruitment, motivation and retention activities
g.    To help the Ministry of Health in identifying problem areas in the national blood service affecting blood donor motivation, retention, recruitment and education
h.    To improve donor education, information and communication


STRATEGIES AND ACTIVITIES
Strategy 1:  Ensure a safe and sustainable blood supply at all times through the promotion of 100% voluntary blood donation
Activity 1.1: Set up a permanent blood donor recruitment unit for recruitment, education, motivation and retention of blood donors
Activity 1.2:  Train Blood Donor Recruitment Officers in blood donation procedures
Activity 1.3: Recruit a full time Blood Donor Recruitment Officer
Activity 1.4:  Promote the Club 25 programme for recruitment of young eligible donors in post secondary institutions
Activity 1.5:  Produce an information leaflet for young donors on blood donation and its benefits
Strategy 2:  Promote donor education and community involvement through communication strategies
Activity 2.1:  Set up a blood donation Information, Education and Communication (IEC) committee

Activity 2.2:  Promote the RCSS motto and logo for its blood donor recruitment programme

Activity 2.3:  Develop a blood donor web page

Activity 2.4:     Develop new approaches for the development of donor information, education and communication (IEC) materials through audience research and pre testing of key messages

Activity 2.5:    Maximise the importance of voluntary, non remunerated blood donation through World Blood Donor Day

Activity 2.6:  Build partnership with the media
Strategy 3:  Strengthen collaboration and partnership with the Ministry of Health and other partners and stakeholders
Activity 3.1:   Sign an MoU between the MOH and partner businesses conducting blood donor recruitment activities

Activity 3.2:  Encourage community involvement and participation in the promotion of voluntary blood donation

Strategy 4:  Improve donor satisfaction and recognition
Activity 4.1:     Conduct a survey to assess blood donors’ perceptions on the blood donation service, donor care, satisfaction, recognition, education and communication

Activity 4.2:    Develop a blood donor recognition and reward programme